Messaging validation for B2B companies
How do you know
your messaging’s
going to work?
Most companies realize their messaging isn’t landing with buyers after conversions drop and pipeline stalls.
It shouldn’t be that way.
I’ll build your positioning & messaging, and test and refine it with real buyers.
So you know how buyers will respond to it — before you ship it.
Messaging is supposed
to be built on facts.
Instead, it’s built on:
Leadership’s opinion on company vision & direction
Sales’ opinion on what’s “sellable”
Product’s opinion on the most important features
Marketing’s opinion on what drives demand
An agency’s opinion on what “sounds right”
Now, all of these are valuable POVs.
But even if all the above agree on a direction for your positioning & messaging, it doesn’t mean the end result will actually drive conversions and build pipeline.
Because your buyers are the only true judge of whether your messaging lands (or not).
That’s what I fix.
Get positioning and messaging. And the receipts that back it up.
I work with your leadership, sales, product, and marketing teams to build your positioning and messaging — and then test and refine it with real buyers.
So you can launch your next big rebrand, marketing campaign, or product release with messaging that you know will resonate.
Because it’s backed by evidence — not just opinions.
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"Within a month of launching our new website we had a 46% increase in conversions and I attribute a huge part of this to the work that Eden did on the copy. Eden invested the time to learn more about our product and ICP and delivered clear, compelling messaging that connects our product our audience's needs."
Lauren O’Brien
VP of Marketing, Science Interactive Group -
“There's a reason why we keep hiring Eden for projects and that's because she gets it. Your strategy, your conversion goals, your audience, your value propositions, she grasps it all and turns it into compelling audience-facing messaging and copy that consistently drives good results.”
Nir Bar Sade
Former CMO at Fiverr Enterprise -
"We never felt we were working with an external consultant. During the entire journey from kick-off to going live, Eden coordinated with cross-functional teams, helping us figure out what works for us, how customers see the company, and finally, how to convert that into a message that resonates."
Shiva Kumar
Senior Marketing Manager, DCKAP
Only your buyers should
judge your messaging.
The final judgement call will always be you and your teams’ to make.
But no one, myself included, should be the sole judge and driver of your positioning & messaging.
Because at the end of the day, we’re all human. We all have biases.
So I treat my work the same way I ask you to treat yours: we never assume the work is “right” or “guaranteed” until we’ve seen how your buyers respond to it.
That’s why every project runs like so:
1| Listen to your team
I interview you and your teams — leadership, sales, product, marketing — to learn what you know, what you believe, and where you disagree. This is critical to understanding your product, your constraints, and your customers.
2 | Listen to your buyers
I interview people in your market, including those who haven’t bought from you yet. Then I put the two sets of answers side by side and show you where they don’t match. That gap is usually where conversions (and pipeline) leak.
3 | Build it, then test it
Together we build [2-3] candidate directions for your positioning and messaging. Then I test them with buyers from your target audience, gauge their reactions, and report to you on everything they say and do.
4 | Refine and hand over
Based on buyers’ feedback, we refine the winning direction and I hand it over to you as a solid framework that all teams can use. Plus you get context docs (markdown files) so your AI tools can use it, too.
Close the gap between what you want to say and what buyers need to hear
Here’s how we can work together:
Positioning & Messaging Audit | 1 Week
Find out what’s not working with your current messaging
I interview you and your teams, then your buyers, and identify the gaps between the two.
By the end of 1 week you get a full report outlining what’s not landing and why — and a 60-minute call walking through what you can do now to fix it.
Great for you if:
Conversions and lead volume are dropping
Pipeline has stalled or is very slow-growing
You’re weighing up whether now’s the time for a full rebrand (or not)
Your PMMs are slammed, and they don’t have time to do customer interviews or market validation (or you’re in-between PMMs right now)
Investment $2K
Positioning & Messaging Sprint | 2 Weeks
Find out which new direction has the strongest evidence
Together we’ll build your positioning & messaging, test it with buyers, and refine it based on the results.
Within 2 weeks you have a validated positioning & messaging framework, a demo deck for sales, and a ready-to-launch home page — as well as context docs to fuel everyone’s LLMs and agents.
Great if you’re planning a rebrand, big campaign, or major product release, and —
You’re up against team members with strong opinions (but hard evidence can help them change their perspective)
You’re in between PMMs, or your current one has their hands full — or you simply need to move fast and you don’t have 6+ months to hire and onboard a PMM right now
Investment: $7K
Launch Sprint | 4 Weeks
Turn your strongest direction into validated customer-facing assets
Same as the 2-Week Positioning & Messaging Sprint, but once you have your validated framework we’ll build the assets you need to support it.
Within 4 weeks you’ll have validated positioning & messaging, plus full website copy (10+ pages) or full campaign assets (landing page, emails, and ads) — or all of the above.
Great if you’re planning a rebrand, big campaign, or major product release, and —
You’re short on time and/or talent to build out the conversion-focused assets and you want make sure your launch starts on the right foot
You’re up against team members with strong opinions and only hard evidence will help them change their perspective
You’re in between PMMs, or your current one has their hands full — or you simply need to move fast and you don’t have 6+ months to hire and onboard a PMM right now
Investment: Starts at $10K
“OK, Eden, but what about your receipts? How can you prove what you do works?”
Fair question.
My approach works because it combines strategy, research, and execution in one end-to-end process — touching on everything from brand and PMM to behavioral economics and CRO best practices.
I’ve refined this process over the last 12+ years of serving clients. And it delivers real-world results.
Like these ↓
87% increase in demo bookings for a Series A B2B SaaS
30% increase in demo bookings for a B2B data company
46% lift in website conversions for an established B2B SaaS
2x increase in sign-ups for an early stage PLG SaaS
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“I've worked with Eden at two different companies and what makes the work so impactful is her range. She can lead a strategy workshop, then turn around and translate that into conversion copy and wireframes. if you’re struggling to find the right messages to support your go-to-market, I highly recommend her."
Annie Reiss
CMO and 2X client -
“Working with Eden has been exceptional. She brings a rare combination of strategic clarity and discipline. She questions everything, pushes deeper, challenges assumptions, and forces the kind of thinking that uncovers what actually matters. Anyone serious about sharpening their messaging would be lucky to work with her."
Nimrod Ron
CEO Callers AI -
"Eden is in a league of her own. She doesn't just write, she crafts messages that stick and drive action. After she worked her magic, we saw a noticeable uptick in engagement. And it's not just about the numbers. With Eden, it felt like she was part of our team, genuinely invested in our success. If you're on the fence about hiring her, just do it."
Yuval Keshtcher
Founder and CEO of UX Writing Hub
Put your messaging in front of buyers before it goes live
Let’s make sure your buyers want it before you ship it.